A child dies from a preventable disease every 20 seconds. Nearly 1 million people die each year from malaria. More than 1 billion people do not have access to electricity. Approximately 10 million girls under the age of 18 are married against their will every year.
In an effort to get people around the world involved in these and other issues, the United Nations Foundation launched the Global Good Challenge on Monday, as a new way to tackle global problems. By taking actions through digital technology and social media, individuals can enter for the chance to win prizes and experiences.
The Global Good Challenge is powered by social amplification platform plyfe to award participants points for watching informational videos, taking quizzes, voting on opinions and sharing both educational and inspirational posts onFacebook, Twitter, Pinterest and through email.
Those points go toward prizes that include meeting Lady Gaga, attending MTV’s Video Music Awards and traveling overseas with the U.N. Foundation to see its work firsthand.
At the 2012 Social Good Summit on Monday, Zaw Thet, co-founder and executive chairman of plyfe and founder of Palindrome Advisors, spoke about the Global Good Challenge with Chris Kelly, one of Facebook’s founding team members and former head of global public policy for Facebook. They’re interested in having you suggest a specific challenge by tweeting @UNFGGC and using the hashtag #GlobalGood.
“We are trying to empower anyone around this world, regardless of age, regardless of gender, ethnicity, nationality, income, to be able to donate their [voices] and make a difference,” Thet said.
Those looking to participate can sign up for the Global Good Challenge now through mid-November to raise awareness and help the United Nations prevent malaria with Nothing But Nets, empower girls with Girl Up and protect children from preventable diseases with Shot@Life.
“One of the big misconceptions that people have about Silicon Valley is that we’re not involved in philanthropy, we don’t care about non-profits, and I think there’s a very, very large community and network that would stand up and shout to disprove that,” Thet said. This initiative helps show how integrated tech and social good really are, focusing on energy and climate, global health, the work of the United Nations and women’s issues.