Author: Laura Harris

Facebook Shares Finish the Day Down Nearly 9%

Facebook‘s stock rebound came to an abrupt end on Monday. Shares of Facebook declined by nearly 9% in trading on Monday, ending the day at $20.83, on fears that the company’s stock is still significantly overvalued. The stock’s decline came after the financial news publication Barron’s slammed Facebook in an article over the weekend, arguing that the company’s stock is still too pricey and should be valued at $15. “Facebook is valued at $61 billion, or $53 billion excluding its estimated $8 billion in cash. That’s more than 10 times estimated 2012 revenue of $5 billion. Google trades for half that valuation,” Andrew Barry wrote in the Barron’s article. “What are the shares worth? Perhaps only $15.” Facebook’s stock had enjoyed a decent comeback in recent weeks, climbing back above $23 a share for the first time in seven weeks after having hit an all-time low of $17.55 a share in the beginning of this month. The stock’s rise started with the news that CEO Mark Zuckerberg would not sell off any sharesin the company for at least a year and further helped by his first post-IPO interview with TechCrunch, during which he assured investors that he believes mobile is a top priority. At its lowest point Monday, Facebook’s stock approached the $20 mark again, hitting $20.36 a share. The stock is currently trading at just more than half of the...

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Getting Started with Twitter Ads for Small Business

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Are you among the one-third of small businesses in the U.S. using Twitter to promote your products and services? If so, you’re on the right track: Research from digital intelligence firm Compete shows Twitter followers are more than 60% more likely to visit your website and more than 50% more likely to make a purchase and recommend your company. Many companies are content to allow Twitter accounts to grow organically, but some are looking to accelerate growth of their follower base and increase the reach of promotions. To that end, Twitter recently rolled out two new paid advertising options for small businesses, currently available via invitation: Promoted Accounts and Promoted Tweets. According to Richard Alfonsi, VP of Global Online Sales at Twitter, “Promoted Accounts are best for growing a loyal follower base, while Promoted Tweets are best for getting tweets in front of a larger audience to drive more clicks and engagement around a promotion, product launch or event.” Alfonsi notes that businesses of all types see success so far with these new products, from local businesses (such as bakeries, restaurants and photographers) to purely online businesses, such as online retailers and digital publications. For both offerings, you can control how much you spend each day by...

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3 Interview Tips for Hiring Outstanding Developers

Chad Lilly is the director of recruiting at Lextech Global Services, a mobile design, strategy and development firm that helps companies optimize workflows with suites of custom mobile apps. Connect with him and the Lextech team on Twitter: @LextechCareer or @LextechApps. According to the ManpowerGroup’s 2012 Talent Shortage survey, 49% of U.S. employers are struggling to fill open positions. Technicians currently rank as the second most difficult position to fill, underlining the challenges tech companies face in staffing their organizations to meet current and future needs. The problem isn’t simply a shortage of applicants. In today’s job market, there are plenty of people willing to fill every available position. The challenge is identifying highly qualified developers among the rest of the field. My colleagues and I have found that incorporating nontraditional elements into the interview process is the single best way to identify the most talented developers. Traditional hiring practices are still beneficial, but a unique interview can effectively separate good developers from the exceptional. The following are three tips for pinpointing top developers in the interview process. 1. Test Real World Skills Assessing an applicant’s hard development skills with a coding test is an essential interview component. Put a unique twist on the standard test by leveraging bits of existing code, which forces applicants to create elegant code within an existing development framework. This can be especially challenging for...

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Sound Taxi Turns City Noises Into Soundtrack You’ll Want to Hear

The noise of urban living turns into a harmonious soundtrack behind the wheel of the Sound Taxi. The London cab cruises city streets, while blasting a melodic tune created from common city sounds such as blaring sirens, beeping horns and chattering pedestrians. While that might sound like a cacophonous combination, the specially outfitted vehicle manages to transform the noises into something pleasing for the ears. Created by artist Yuri Suzuki and headphone maker AiAiAi, Sound Taxi is equipped with microphones and 67 speakers that absorb and morph the sounds of the city. Take a...

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6 Etiquette Rules for Co-working

Ask anyone who’s worked in a shared office, and you’ll quickly find that co-working has its own unique set of challenges. For example: Is it OK to take a conference call in the general space? Is the common food really common food? We’ve battle-tested some of the most commonly asked questions related to co-habitating with a bunch of strangers. Here are six tips to help make sure your co-working etiquette is up to snuff. 1. Know the Noise OK, so maybe lyrics to an 80s metal band song shouldn’t be your motto when it comes to co-working, but understanding the noise tolerance for each location will make your life much easier. Although being quiet seemed like a pretty safe bet, most of the time everyone around you will be chatting freely — no whispering necessary. Co-working space hosts work hard to create a specific environment, which may or may not include library-level silence. It’s important to know the noise policy, for your own benefit and for others, so check with the host before you settle in. 2. Be Self-Sufficient Although many co-working spaces value collaboration and debate, nearly of them all expect you to be self-sufficient. That means, whenever possible, figure things out on your own before you disturb people with questions. What’s the Wi-Fi password? Look around first — it will be posted on a board. Need a...

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